UtopYAcon Schedule Announced

UtopYAcon 2012 Schedule

Friday, July 6, 2012

8 am – 9:30 am

Registration

9:30 – 11 am

Keynote: Myra McEntire

11 am – 12 noon

Goddess Complex: The Genesis of a New World
The creative process intertwines with research to create rich, believable characters, settings and mythology that keep the reader coming back for more.

Power of the Fans
From blogs to fan fiction, Facebook to Twitter, Pinterest to Spotify, how are fans not only following, but creating the YA movement online? Where do they hang out, how do they start or kill buzz and what can you do to harness their powers for good?

12 noon – 1 pm

Fictionalizing World Causes & Teen Issues
Homosexuality, environmental and world-stage causes, women’s issues and more will be discussed in this pivotal panel on how to approach these topics in your book.

YA TV: Paranormal in Prime Time
The convention celebrates authors, but we all love or hate the shows that are borne from the pages of paranormal. We’ll discuss, the good, the bad and what’s next.

2 pm – 3 pm

POV: Breaking All the Rules
YA lives up to its name when it comes to point of view, editing and storytelling. Do you write in first person, third person, both? Do you switch character points of view?

While it drives purists insane, it drives readers wild with delight. What’s your point of view?

From Fan to Famous: Reader Today, Author Tomorrow
It is possible to go from unknown to having 10,000, 50,000, 80,000 copies of your books downloaded from a single web store. Meet some of the authors who have done it in a matter of months. MONTHS. Hello? That is the amazing world of awesome we live in now. If you have a story inside you, you will not want to miss this panel.

3 pm – 4 pm

Editing in the digital world
Your heart’s in the right place, but your comma isn’t. Are there new rules or is it every woman for herself in the rush to publish?

The most common mistakes, what to look for in an editor, how to handle online comments, and when to press GO! All this and more will be covered in this important session.

A Day in the Life of a YA Writer
Join authors who make a full-time living from their writing, as well as authors trying to balance their “day job” with their life’s passion.

4 pm – 5 pm

Query Letter Zone
What your query letter must have to attract and hold the attention of the agent and publisher.

What your query letter must avoid if it wants to make it past the slush pile.

Strong Woman vs. Bad Ass Babe: A Look at Gender Roles in YA
Are we empowering women or promoting a stereotype of the girl in need of protection by a strong man? You decide in this sure-to-be-heated session.

5 pm – 6 pm

Collaborative Marketing, a special panel hosted by the Paranormal Plumes Society
Drawn together by their creativity, craft and love for the characters, the Paranormal Plumes were invited to host this special panel.

While this session focuses on how the Plumes have turned their careers and love of the written word into powerful marketing for one another — with blog tours, interviews, and teasers in each others books, the Plumes will also most likely share how they have grown as writers, friends and fans because of their association and collaboration with each other.

Guilty Pleasures: YA for the Young at Heart
Do you dare tell your friends that you not only like, but LOVE the books your daughter reads? Is your book club a cover for a YA support group?

NO MORE HIDING. This isn’t the walk of shame, this is the stride of pride. Hold your heads and books high as you share stories of coping with YA addiction

Saturday, July 7, 2012

9 am – 10 am

Registration

10 am – 11 am

Which publishing path is right for you?
Indie, Self and Traditional publishing will be explained and explored from all sides and from all experiences.

Music as Muse
Music is often an additional character in YA books, adding texture, personality and mood to scenes. What’s more, though, is the authors, themselves, are thanking musicians in the acknowledgments for not only inspiring the creative process, but being crucial to it.

In this session we’ll talk about who they are and why they really do, on some level, play the part as muse for the writer.

11 am – 12 noon

Social Marketing for Authors: Building an Online Community Platform
In each phase of your book’s life: Concept & Research, Writing, Publishing and Promotion, you have the ability to use the Internet, social networks and your God (or goddess)-given talents to create, attract, build and sustain an online platform that grows with you, serves your community and catapults your vision. This session will tell you how, when, where and why.

Love Triangles: Overdone or not enough?
Whether you’re Team Peeta, Team Gale, Team Jacob, Team Edward or you have refused to pick teams at all, this is the panel for you. Is it played out or part of the YA secret sauce to success? We’ll discuss the trite, the true and how to avoid pitfalls while you build tension.

12 noon – 1 pm

Beyond the Book: Bold Breakthroughs in Marketing
Are book signings dead? Has it all been done? How do you get their attention, build raving fans, give your marketing and your book longevity — all while trying to relate to the fans, write the next book and have a life?

This session will tap into some crazy cool trans-media marketing you MUST know about, as well as cool new ways to boost your image and your sales.

Fan Fiction: Career Killer or Springboard to Success?
We’ll take a look at 50 Shades of Grey and Auror’s Tale as examples of fan fiction going mainstream, and what it means for the author of the original work, the fan-turned-center of attention, and the future of YA.

2 pm – 3 pm

How to make a Hollywood-worthy Book Trailer
Book trailers have gone from “that would be cool to have” to “MUST HAVE.” Find out the elements, the copyright laws, and the hooks that can move your trailer from ho-hum to awesome.

Judging the Book by Its Cover
In the digital world, YA authors often change book covers every few months. Confusing or Creative? When can you tell a book by its cover, and how important is that first impression people have of your book, both in print and online?

3 pm – 4 pm

So you wanna be in pictures? Taking your book from page to screen.
Do movies kill books or birth franchises? How do you get your book from page to screen without it (or you) losing a soul.

The Future of YA?
Have we just reached the tip of the iceberg on the possibilities and lifespan of paranormal YA or are its days numbered? Will the beloved series get longer or shorter?

We’ll look at the trends in books, sales and culture to see what’s ahead.

4 pm – 5 pm

Story Frenzy

8 pm – 10 pm

Awards Ceremony

Sunday, July 8, 2012

9 am – 9:30 am

Registration

9:30 – 11 am

Keynote

11 am – 12 noon

Closing ceremonies

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